International Journal of Tourism and Hospitality
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Volume 4, Issue 2, July 2024 | |
Research PaperOpenAccess | |
Adaptation and Effectiveness of Artificial Technology Used by Selected Hotels in Quezon City |
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Nelidiza R. Arceta1* , Marvin C. Montero2 and John Emmanuel P. Quilitis3 |
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1Bulacan State University, Sarmiento Campus, Malolos, Bulacan, Philippines. E-mail: nelidiza.arceta@bulsu.edu.ph
*Corresponding Author | |
Int.J.Tour.Hosp. 4(2) (2024) 27-46, DOI: https://doi.org/10.51483/IJTH.4.2.2024.27-46 | |
Received: 24/04/2024|Accepted: 17/06/2024|Published: 05/07/2024 |
This quantitative study looks into the adaptation and efficiency of artificial technology in several hotels in Quezon City. Data from hotel security personnel were collected using a structured survey instrument to determine the amount of artificial technology integration and its impact on operational efficiency and guest happiness. The introduction of AI-powered features, such as smart room controls and security access, was a key determinant. Statistical techniques, such as correlation and regression, were used to examine the links between artificial technology usage and important performance measures like occupancy rates and customer ratings. The data show that artificial technology is widely used in the sampled hotels, and there is a favorable relationship between technology integration and operational success. The hotel sector has adopted technology to ensure the security and safety of their guests and company. The effectiveness of the technology ensures consumer satisfaction, and for security, the door cannot be opened by anyone. Hotels that have implemented artificial intelligence have seen improvements in their operations and performance. The study shows a measurable link between technology adoption and operational success, as well as providing valuable insights into the current state of artificial technology implementation in Quezon City hotels. The findings contribute to our understanding of artificial intelligence’s role in the hospitality industry and have practical implications for hotel management looking to optimize their operations through smart technology investments.
Keywords: Artificial technology, Technology, Adaptation, Guest experience
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